The Mazda MX-5 Miata Had No Chance of Success — Full History — Revelations with Jason Cammisa - eviltoast

This is the unlikely success story of the Mazda MX-5 Miata: the world’s bestselling 2-seat roadster and the only remaining true lightweight sports car.

It almost never happened in the first place. Had its makers listened to the experts, it never would have happened. And if Mazda listened to its own customers, it would have never succeeded.