Unity will quietly waive controversial fees if developers switch to its ad monetisation service - report - eviltoast

A fresh report into Unity’s hugely-controversial decision to start charging developers when their games are downloaded has thrown fresh light on the situation.

MobileGamer sources say Unity has already offered some studios a 100% fee waiver - if they switch over to Unity’s own LevelPlay ad platform.

The report quotes industry consultants that say this move is an “attempt to destroy” Unity’s main competitior in this field: AppLovin.

    • kadu@lemmy.world
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      1 year ago

      We will truly live in a world where 95% of games are based on Unreal Engine, 4% on Godot or GameMaker Studio, and 1% custom engines.

      Which is such a shame… When Unreal does something bad, like absolutely messing up shader compilation, pretty much all games start suffering with this for years. And there are some amazing engines out there… Resident Evil’s scales surprisingly well and looks way better than it has any right to.

  • ProfessorProteus@lemmy.world
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    1 year ago

    I loathe seeing ads in any medium whatsoever, especially a medium I use for escaping this ad-filled apocalypse of a world we all live in. Why on Earth would I willingly force ads onto people who have generously supported me doing the thing I love most?

    Disclaimer: I haven’t made any games yet, but someday “soon”…

      • ProfessorProteus@lemmy.world
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        1 year ago

        Last night I uninstalled Un*ty and replaced it with Godot, so I’m very excited to start learning. It’s a little disappointing that it’s not as “capable” as other engines, but my conscience (and future expectations) will be clear. And besides, to me game dev is about expressing oneself artistically and not chasing numbers and metrics.

        • TechieDamien@lemmy.ml
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          1 year ago

          If there is something you want to do and it isn’t simple and you think it should be, there is a good chance that there is a module that adds that functionality. Good luck!

          • ProfessorProteus@lemmy.world
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            1 year ago

            That’s great to hear. No sense in reinventing the wheel, especially if the wheel uses quaternions for its 6-DoF rotation 😂

            Thanks, and good luck to you as well!

      • Echo Dot@feddit.uk
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        1 year ago

        Can Godot compare to unity in terms of features? I admit the last time I looked at it was probably over 2 years ago but it was very bare bones and could only do 2D graphics. Since the project I was developing at the time was a 3D game I kind of ignored it after that.

        • TechieDamien@lemmy.ml
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          1 year ago

          Godot 4 drastically improved the capabilities of godot, especially in the 3d realm. It isn’t perfect, but I would say it is about on par with unity in terms of features. Note that some of the more advanced stuff are in modules that you need go download within the editor. This was done to keep the core light while not sacrificing features.

        • ProfessorProteus@lemmy.world
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          1 year ago

          What the other folks said. To add, there are several games made with Godot that look like they match Unity in terms of graphical fidelity. And if you’re a boomer like me who doesn’t care about graphics, there are cool games like Ex Zodiac

        • sugar_in_your_tea@sh.itjust.works
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          1 year ago

          The 3D demos are impressive, and the most recent release added a lot of features for 3D development, such as a Vulkan renderer and a bunch of lighting effects.

          I’m no 3D game dev, but from what I’ve seen, it’s ready for smallish 3D games. I don’t think the performance is anywhere near Unreal, but it seems to be capable enough for most indie 3D titles.

      • Echo Dot@feddit.uk
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        1 year ago

        It’ll be interesting to see how many games are made in unity. I suspect quite a lot will be actually because developers haven’t had time to learn anything new yet it’s been about 5 minutes. No doing that may screw them over long term so maybe they won’t.

    • smeg@feddit.uk
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      1 year ago

      But MONEY! Don’t you want to make loads of MONEY? Here, watch this Unity developer video about how to squeeze MONEY out of those generous chumps who supported you! It’s the Unity way!

  • sparky@lemmy.federate.cc@lemmy.federate.cc
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    1 year ago

    Apple engineer here, from what I understand most of Unity’s competitors in the we space are significantly better paying and performing. We keep hearing from developers that nobody wants to use Unity’s product because of that. AppLovin, the one named here, outperforms Unity Ads by as much as 800% in some titles, according to a contact of mine at a game studio. With a difference like that it’s hardly surprising nobody is choosing Unity Ads.

    This reeks of desperation, but one wonders how effective it could be - because this demand to drop AppLovin is basically cutting off the revenue faucet for these same developers they’re now trying to extort. No Unity fees but no good income either…

    • Saledovil@sh.itjust.works
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      1 year ago

      There’s this one guy on youtube(https://www.youtube.com/@rossmanngroup), who said about business: [paraphrasing] “Sometimes things go well, and sometimes, you dry to get the change stuck between the couch cushions”. And you’re right, this pretty much does seem like a desperate move if you think about it.

      • sugar_in_your_tea@sh.itjust.works
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        1 year ago

        Yeah, I love that analogy. When companies deviate from their core business model to try to increase revenue, it’s a symptom that the company is dying. If they’re having profit issues (which I doubt), a healthy company would innovate to attract customers, not to lock them in.

  • mindbleach@sh.itjust.works
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    1 year ago

    Advertising shits in your brain.

    Let’s get rid of it.

    And screw anyone going ‘but then how money?!’ while it infects billion-dollar business models. There’s no amount of money you can pay, where greedy suits won’t imagine taking your money and selling your eyeballs.

    • sugar_in_your_tea@sh.itjust.works
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      1 year ago

      There is an ethical advertising system that works well: opt-in catalogues. I love Costco’s monthly ads, IKEA’s catalogue, Amazon’s holiday shopping catalogue, etc. When I need something, I can browse and create a shopping list.

      My problem with ads is that it tries to get me to buy stuff when I’m doing something where I don’t want to buy stuff, like watching TV, browsing the Internet, or playing a game.

      A game engine isn’t the right place for ads. Leave that to storefronts and other areas where I’m already looking to spend money.

      • LazerFX@sh.itjust.works
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        1 year ago

        For those who know in the UK - the Argos catalogue was always my favourite thing to browse as a kid :D

  • acceptable_pumpkin@lemmy.world
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    1 year ago

    Oh good, now I can play a game I payed for and see some ads. Maybe they’ll add skins in games where some character will wear a Taco Bell shirt or change health potions to “Vitamin Water” bottles

    /s

      • all-knight-party@kbin.cafe
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        1 year ago

        The article suggests it’s strictly for smartphone apps. Could just be vague wording on the part of the article, but I struggle to understand how this would be as feasible for console or PC releases.

          • smeg@feddit.uk
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            1 year ago

            You can set your private DNS to something like dns.adguard.com, that blocks all ads in mobile games (and every other app) that I’ve tried